The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
Creative Use of Data
- All
- Branded Entertainment
- Creative Use of Data
- Direct Marketing
- Experiential & Immersive
- Integrated
- Print & Outdoor
Award
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Award
Silver Pencil
- All
- Best of Discipline Pencil
- Gold Pencil
- Silver Pencil
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One Show
Client Rankings
microsoft / xbox
Client
Title
Category
Award
Points
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Creative Use of Data / Data Visualization
Points: 15.0